WINDSOR Yards shopping centre planners are “not wedded” to the "unloved" name amid calls to change it.

UREF LP Property Fund is expected to submit a planning application in the coming weeks to potentially add a new cinema, hotel, and homes, as well as extend the Travelodge Hotel, make public realm enhancements, and refurbish the multi-storey car park.

The £100m investment is in a bid to rejuvenate Windsor Yards and attract more businesses and visitors.

Last year, residents started a petition urging the new owners to consider changing the name to its old name King Edward Court or to an entirely new name, such as Duke of Edinburgh’s Court – in honour of Prince Philip.

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Hundreds of residents who signed the petition say the Windsor Yards name ‘gives an impression of a dirty unloved space’. It even received support from the local MP Adam Afriyie.

A spokesperson from Cratus Communications, who do public relations on behalf of UREF, said they are not “wedded” to the name and are considering changing it – but they emphasised this is not certain.

They said: “We have an open mind still on the name. We’re not wedded to necessarily retaining the current name, but it has to be a name that has widespread appeal.

“The question of the name is still being consulted on at this point.”

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During the two-day consultation event in July, of which 300 residents attended, the spokesperson said people have suggested names associated with the Royal Family.

If a name change is forthcoming, it won’t be part of the planning application as it is not a planning matter to be considered by the council.

Queen Elizabeth II sadly passed away last month, aged 96, and was laid to rest at St George’s Chapel in Windsor Castle.

When asked if they would consider changing the name in honour of the Queen, the spokesperson said they “don’t want to make any commitments at this stage” before speaking to the Royal Household and the Prince’s Foundation.

They said: “I’m not saying it’s a bad idea, but the name is a longer-term issue, and we just want to get the planning application submitted and hopefully determined as soon as possible.”