ALEXANDER Devine Children’s Hospice Service will be marking the annual national children’s hospice week by running a special campaign – ‘Rock The Blue'.

The charity, which supports local children with life-limiting and life-threatening conditions and their families, has decided to run the campaign in memory of the brave and extraordinary boy who inspired the creation of the charity 14 years ago. 

Alexander’s favourite colour was blue and along with his favourite animal, the dolphin, forms part of the charity’s logo. 

The children’s hospice service is calling on the local community to join in with the campaign by taking on a fun blue-themed activity challenge between June 21 and 27.

Schools and local businesses have already started signing up to ‘Rock The Blue’ including local technology business, Riverbed, BP garages, Manor Green School and Reckitt House from Leighton Park School. 

Throughout Children’s Hospice Week, Alexander Devine staff, volunteers and families will also be taking on a variety of challenges including dyeing hair blue, a big blue bumper quiz, baking blue food, blue arts and craft as well as dressing in blue. 

The charity’s HR and Wellbeing Director, Warren King, has also promised to dye his beard blue if he manages to raise £500 in sponsorship.

Fiona Devine, CEO and Co-founder of Alexander Devine Children’s Hospice Service, said: “We are so excited to launch this new campaign for children’s hospice week and hope that lots of people across our community get behind it and join the fun. 

"A massive thank you to all those wonderful people who have already signed up and pledged to help us raise vital funds, we can’t wait to see what everyone gets up to!

"We hope to make this special campaign an annual event that will bring the Alexander Devine community together and remember my son Alexander and the incredible legacy he gave us. 

"The specialist care and support we provide to so many families would not be possible without him. He would have loved the blue theme and no doubt come up with something wonderfully creative and fun to do!”

For the 54 children’s hospices across the UK, June 21-27 is Children’s Hospice Week. 

A dedicated awareness and fundraising week that highlights the vital support that hospices like Alexander Devine provide to children with life-limiting and life-threatening conditions, and their families.

To find out more about the campaign and to sign up, please visit