British fashion chain Peacocks has been bought out of administration by a senior executive with backing from a consortium of international investors, it has been announced.

However, it is not yet known which stores will survive, with the retailer reported to have more than 400 UK sites.

There is only one Peacocks store in Berkshire located in Woodley, Wokingham.

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Peacocks was owned by the Edinburgh Woollen Mill Group, which collapsed in October last year.

The group was saved in January after a deal was secured to rescue the brand and another of its sister businesses, Ponden Homes, from disappearing for good.

Administrators at FRP confirmed 246 stores would be saved by Purepay Retail, which is controlled by former owner Philip Day. The deal secures the future for 1,453 workers.

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But Peacocks, which is also a sister brand to Edinburgh Woollen Mill, remained in administration.

Today, it was announced that the fashion brand has been bought out of administration by a senior executive in a move which will reportedly save 200 stores and 2,000 jobs.