An ambitious young trader has been attracting attention in Windsor with his flamboyant mobile open air fish market.

Jack Johns' Wild Fish Project can be found every Thursday and Friday in Peascod Street.

He worked hard to get the necessary permission from the town centre management, after the retirement of Joe O'Driscoll after 30 years running his shop in St Leonard's Road left a gap in the market.

He said: "It had always been my ambition to trade in Windsor."

Jack, 33, has worked as an actor but says fish have always played a big role in his life. His first job at 15 was on the fish counter at Waitrose near Marlow.

He said: "Then I met a real fisherman through a mutual friend. I ended up serving an apprenticeship with him, going out on his boat and helping him on his market."

Since branching out on his own 18 months ago Jack has brought all his fish fresh from that old friend in Dorset. It enables him to offer 50 varieties including cooked crab, smoked fish, shell fish, delicious plaice, bream, bass, brill, hake, trout and mackerel.

He runs markets in Surrey as well as Windsor and gets support from his girlfriend Vanessa Fogarty and mum Suzanne Ivory.

He joked: "I got my mum out of retirement in her 60s and gave her a crash course in the fish business."

She often joins him as he sells his merchandise in Windsor.

Jack has ambitious plans for the future.

He said: "I would like to be the biggest market stall trader in the country and cook my fish in the street. I have just come back from Spain where there is a growing culture of cooking fish on the street."

He hopes to extend his visits to Windsor to include Saturday soon