A new branch of lender Every Day loans has opened in Slough.

The 69th location of the UK branch-based lender in Landmark Place on Windsor Road has created four jobs in the town. Aimed at meeting the growing demand for near-prime credit, the store will offer lending to those who don’t qualify for loans from other high street banks.

Branch manager Joseph Odeyale said: “We have a wealth of financial services experience and our management team knows what it takes to deliver a straightforward, face-to-face professional service.

“We take the time to understand our customers’ needs on a human, personal level, which online processes and algorithms can miss. It’s this personal approach that engenders trust and builds long-term relationships.”

The company’s Managing Director Jon Wiggins said: “Of course we take credit history into account, but we believe each of our customers should have the chance to build a creditworthy future. We also support them throughout the repayment period and, if after six months the risk has reduced, we do all we can to improve the terms of the original loan.

“It’s this highly personalised approach that makes us most proud - and upon which we are expanding our branch network. Our unique business model and the calibre of our branch and account managers means we deliver high levels of customer satisfaction and we’re very much looking forward to supporting the people in and around Slough with their borrowing needs.”