Legendary football manager Harry Redknapp is going online to sell his favourite puddings to the nation - all made at Windsor's own Heidi bakery in the Daniel store at Peascod Street.

The online business Harry's Jam Roly Polys will be giving 20 per cent of the proceeds to the homelessness charity Hope Housing and the team at Heidi will be hand rolling and baking each pudding to Harry's own recipe.

His love of the famous pudding captured the imagination of the British public during his stint in the jungle in I'm a Celebrity Get Me Out of Here.

But although he may be an expert on roly polys Harry didn’t have the first clue how to create a website and sell his favourite dessert online. He and GoDaddy joined forces with Heidi and the Lovebaking team who began baking in Windsor over 20 years ago.

The former English football manager and king of the jungle said: "Jam roly poly pudding, I just love it. It’s the thing I missed most in the jungle, so I thought why not start a business selling them and make some money for charity.

“Traditionally they are made with raspberry jam but we always make them with strawberry jam and that’s how I like them. I know this might be controversial, but we’ve tried many different roly polys in the Redknapp household, and my version is definitely the best.”

The jam roly polys are on sale online at www.harrysrolypolys.uk