An appeal has been launched following an armed robbery in Windsor on Wednesday afternoon.

At approximately 1pm, an offender entered a laundrette on Dedworth Road with a firearm. He pointed the weapon towards the floor but demanded money from the till.

He then discharged the weapon into the floor and fled the store with a small amount of cash. It’s understood that the weapon was a BB gun.

The offender is described as a white man in his twenties of a skinny build. He was wearing a navy blue puffa jacket which has a white logo on the left side and blue jeans. At the time of the offence he had the hood of the jacket raised.

Investigating officer Detective Constable Manminder Purewal of Maidenhead Force CID, said: “This was a distressing incident for the staff in the laundrette.

“The weapon is believed to be a BB Gun but this can still cause significant harm and it is fortunate in this case no-one was injured.

“Anyone who has information about this incident or who may have witnessed it is asked to come forward. It happened in the middle of the day, so if you saw someone matching the description of the offender before or after this time in that area and you think you recognised him, get in touch.

“Thames Valley Police take crimes of this nature very seriously and a full investigation is underway.”

Anyone with any details regarding the investigation can contact the 24-hour Thames Valley Police enquiry centre on 101 quoting the reference 43190069807, or you can make a report online.

If you would prefer to remain anonymous, please contact Crimestoppers anonymously on 0800 555 111.