A royal visitor will be helping Windsor’s legendary Daniel department store in Peascod Street celebrate its centenary on Monday, September 17.
Sophie, Countess of Wessex will unveil a plaque commemorating 100 years of trading, while pupils from The Windsor Boys School and Windsor Girls Schools will be providing the music.
Walter James Daniel, the founder of W.J. Daniel & Co. Ltd rented his first shop at Ealing in 1901.
In 1918, his son Charles purchased a shop in Windsor for his sister Mabel to run. He paid £150.00 a year rent for 120 Peascod Street, he also bought a shop for his brother Douglas to run in Newbury.
Over the years the Windsor shop has remained in the family and this year has seen a series of celebratory events.
An exhibition of 100 years of lingerie will be among the sights greeting the Countess when she arrives to unveil the plaque, offering a reminder of the social changes that have accompanied a century of trading.
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